The 2025 NBA Finals present key opportunities in digital engagement, with a 215% increase in global social media views. Despite low TV ratings, strong sponsorships and sell-out attendance highlight ...

NBA legend Kevin Durant professes his love for the NBA 2K franchise in a new video, revealing he played all the way back from ...

NBA 2K League Is Back, But Things Will Be Much Different NBA players will now be able to be involved in the NBA 2K League because of NBA Take-Two Media's new multi-year partnership with the National ...

NBA 2K26 launches this week, but that's not the only major development from 2K Sports. The company has confirmed plans to launch its own "college basketball experience" just after reports suggested ...

See any mistake? Contact us at [email protected]. NBA 2K ratings are something players take very seriously and have even put the face of the game Ronnie 2K in some tough spots in the past. Just ...

2K Sports is now sharing the NBA video game license with a new franchise. Play By Play Studios just acquired the license from both the NBA and the NBA Player’s Union. This means that they can use the ...

Donovan Mitchell should play video games more often before he steps out onto the floor. Mitchell went for a season-high 46 points as he helped the Cleveland Cavaliers dismiss the Philadelphia 76ers ...

Kevin Durant has become a timeless figure across the NBA landscape. He's 37-years-old and still highly effective. Even if he ...

"Yes, it's true," the announcement said. "We're working on a college basketball experience that will feature more than 100 programs from across the country, from powerhouses to Cinderella stories. "… ...