Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

CTV’s rapid growth has produced extraordinary opportunities, but it has also exposed gaps in cooperation. Bridging them ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to … The post ...

In a 48-page report, the Center for Digital Democracy cast a critical eye on the rapidly growing connected TV industry, noting that with the rise of AI and ad-supported streaming channels, TV viewers’ ...

Pixalate’s research shows that the Bundle ID for ‘Paramount+’ (530168168) was No. 1 on Apple TV in November 2025, while ‘Hulu ...

MENLO PARK, Calif.—Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers more than 1.5 billion privacy-safe, ...

NEW YORK—While YouTube recently reported slower than expected growth in its ad revenue for Q2 2024, a new survey indicates that many advertisers still have a relatively bullish view of the CTV/OTT ad ...

The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of ...

Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real ...

The campaign to save Prince George’s Community Television culminated at a two-hour-long county budget hearing, where 37 people wearing “Save CTV” pins implored their county council to save the station ...