Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Co-founder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Are you looking for a way to boost your conversion rate and show off ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to ...

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want. Your ...

Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Landing pages–individual web pages that are separate from a company’s main website–are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack, we ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking. Customer experience has become top of mind for all types of marketers ...