WASHINGTON — Nielsen, News Corp. and its strange-bedfellow allies in the minority community have all brought in the big guns to fight a nasty public relations war over Nielsen’s decisions to roll out ...
In a series of quiet moves, Nielsen Media Research has made important inroads - both local and portable --on its people meter ratings front. After months of debate and acute opposition from a ...
In the Los Angeles market tomorrow, the Nielsen Company plans to turn on its -people meters- for determining who-s watching what on TV. Ultimately, electronic devices will replace the familiar written ...
Black and Hispanic interest groups and Rupert Murdoch-s Fox TV are allied against the company with a monopoly on TV ratings nationwide. For years, Nielsen Media Research has asked families in a secret ...
Ed. Note: For an update and additional information on this story also see Nielsen 3-Minute Change Boosted Spring Results from July 27. Nielsen’s recent notable tweak to its radio audience measurement ...