Most women have experienced the frustration of trying on a bra in what they think is their correct size, only to find bulges, gaps, digging straps, and other (sometimes painful) annoyances. Bra buyers ...

Raise your hand if you've fallen victim to wearing the same bra every day because it's the only one in your drawer that actually fits. We've all been there—but once you find the right bra brand that ...

Trying on a bra under the harsh fluorescent lights of the department store fitting room, I was forced to stare down the more prominent imperfections of my 40-something-year-old body. There were the ...

Promising reviews: "This is one of the most comfortable bras I have ever owned. I have always had trouble finding one with the right band and cup size and this bra is right on at a 34I. [My boobs] are ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

Thinking of buying underwear for the party season but daunted by the prospect of traipsing from shop to shop, spending hours being measured and trying on bras? Ordering online and taking the time to ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...