Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

Finding the right bra for your body is arguably the biggest sartorial sizing challenge. The ideal solution is to get professionally measured by a bra fitting expert at a lingerie shop or department ...

A bra that fits can be a true game-changer. It not only feels better, it makes your clothes fit better. That's why we've tapped the bra experts for all the information you need about how to measure ...

Eighty percent of women wear the wrong bra size. This statistic has been touted for decades, according to a New York Times article. While that same article challenges this measurement and the idea ...

Anyone who has ever worn a bra knows that the best part of the day is taking it off. This is likely because most are wearing ones that don’t fit properly. Figuring out how to measure your bra size at ...

Anyone who has ever worn a bra knows that the best part of the day is taking it off. This is likely because most are wearing ones that don’t fit properly. Figuring out how to measure your bra size at ...

Before (left) sitting a bit uneven, has “double bubble” and did not tack in center front. After (right) she is lifted, supported, fully contained and is highlighting her tiny waist line. BEFORE (left) ...

The phrase one size fits all definitely doesn’t apply to even the best bras. Whatever you think your bra size is, there’s a high chance you’re wrong. Sorry. Just ask any bra fitter, and they’ll tell ...

As someone who has practically made having big boobs she didn’t want her personality, I ought to know how to measure bra size, what cup size I wear, or, quite frankly, how to shop for the bras I need.