With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
The nation’s biggest owner of AM and FM radio stations has formally thrown its support to Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio’s diary-based markets. With ...
Many people have no clue just how Nielsen collects data from consumers because the company shrouds its process in secrecy. Media columnist Joef Adalian was one of those in the dark -- until his mother ...
NEW YORK, Aug. 13, 2019 /PRNewswire/ -- Nielsen today launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with ...
In September 2018, RBR+TVBR reported on a big change from Nielsen Audio in its diary-measured markets. It seeks to “transform” the measurement of these markets from a quarterly or two times a year ...
Nielsen said it expects to regain MRC accreditation for its diary-only measurement service soon, and noted that the move does not affect its local people meter or its set-meter/diary local measurement ...
NEW YORK, March 3, 2020 /PRNewswire/ -- Today, Nielsen (NYSE: NLSN) announced that Cumulus Media (NASDAQ: CMLS), a leading audio-first media and entertainment company, has extended its agreement for ...
NEW YORK, June 11, 2019 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced today that iHeartMedia, Inc., the number one audio company in the U.S., will advance radio attribution by supporting Nielsen ...
Nielsen household diaries may soon be a thing of the past -- or at least in about a year or so. The ratings giant said Wednesday that it plans to phase out its antiquated paper measurement system -- ...
Nielsen Media Research said Monday that it would begin providing overnight ratings in the nation’s top 10 TV markets, a move that could give new clout, and more advertising dollars, to local cable ...
Sorry, Spock. Mea culpa, Buffy. It was depressing enough when I learned that the TV diaries Nielsen Media Research Inc. sent my household to track what we watched ...
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