Christmas advert season is officially here – and Sainsbury’s delivers an important message

Now that November has begun, it’s official – Christmas TV advert season is officially here. Asda was one of the first major retailers to launch its ad yesterday, kicking off the festivities with the ...
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Sainsbury’s Christmas advert delivers key message

Getting into the Christmas spirit too early is a no-go (at least in my books). But, as soon as Halloween is over, it’s absolutely fair game. Now that November has begun, it’s official – Christmas TV ...
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Sainsbury’s recruits beloved children’s book character again for 2025 Christmas advert

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited its customers with Roald Dahl’s BFG, who previously featured in the 2024 ...
Marketing Week

Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds

Part two of Aldi’s festive trilogy, detailing Kevin the Carrot’s chaotic stag do, has overtaken Sainsbury’s ‘The Unexpected ...