Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Our fith annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy. You’ll learn how to transform ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google Chrome has started alerting users to a new method of ad tracking that it claims is privacy enhancing, called Topics. Google Chrome has started alerting users to a new method of ad tracking ...

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: When someone ...